| Did you
know an online property search for listings is often the
first stop for home buyers? If you're sending potential
buyers to any website other than your own, you're
probably losing sales! Other sites, like Realtor.com,
show contact information other than yours!
Your best bet: Send
potential clients to your own site with MLS
listings and have all leads generated go directly to
you.
IDX ("Internet Data Exchange") is the next
stage in the evolution of MLS as the primary means of
enhancing cooperation between REALTORS to facilitate the
purchase and sale of real property.
IDX gives MLS
Participants the tool they need to display each others'
listings on their Internet web sites. Under IDX, brokers
exchange consent to display each others listings on the
Internet. In 2001, the National Association of
Realtors®, NAR, passed a measure requiring MLS's to
provide brokers a way of sharing data on their web
sites. This is known as IDX.
Why Can It Do For You. IDX (Internet
Data Exchange) is like hiring an efficient and
impressive personal assistant 24/7 - always there to
give your potential clients up-to-date news about
never-ending properties.
Show More Listings, Generate More
Leads. The more
listings you show on your site, the higher the odds are
of having someone contact you because they found
something they like. When visitors do request
information, these qualified leads go directly to you.
Keep Your Visitors Coming
Back For More. The fact
is, when visitors realize that you offer MLS listings
and the inventory is updated daily, they will keep
coming back to your site to see what is new. That is
exactly what your goal is...keep'em coming back for
more.
Spend More Time on Superior
Service. By allowing
your potential clients to view MLS listings on your
site, you can concentrate less on property and more on
the transaction. Better yet, forget worrying about
complicated technology, manually maintaining inventory
and notifying potential clients about new listings. Our
systems will do this automatically so you can focus your
time on service.
You can now maintain
first contact with consumers - and stop sending them to
other sites where YOUR leads get lost. And, you
will be able to compete with other popular sites, such
as Realtor.com.
With IDX on Your Website
you will be better
equipped to service the "real estate consumers of the
future."
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